Idea: A B2B newsletter can support pipeline when it helps a defined reader solve a current problem, points to one useful next step, and feeds meaningful context back to marketing and sales. Challenge: Many newsletters are link roundups sent to a broad list. They may produce opens or clicks, but the team cannot explain what […]
Your sales team is frustrated. They complain that the leads from marketing are low-quality, the sales cycles are too long, and they spend most of their time educating prospects who aren’t ready to buy. Meanwhile, your marketing team is burning out creating content that generates clicks and downloads, but fails to translate into revenue. This […]
