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    • W-shaped attribution model infographic for content marketing showing why first-touch, last-touch, and linear attribution fail in B2B, the W-shaped curve distributing 30% credit to first touch awareness, 30% to lead creation consideration, 30% to opportunity creation decision, and 10% to nurturing touchpoints, with recommended content formats for each stage including pillar pages, original research, and case studies.
      How to Build a W-Shaped Attribution Model for Content (And Prove Your ROI).
      13 Apr 2026 Content Strategy
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      B2B Video Marketing in 2026: Why Text is No Longer Enough.
      13 Apr 2026 Content Strategy
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AI & Content

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AI & Content, Content Creation Tips

AI detection tools: the challenge of today’s digital age.

August 2, 2023 Iza No comments yet

With the advancement of technology and the growing interest in artificial intelligence, one of the most fascinating achievements in the field of machine learning is the ability of artificially intelligent algorithms to generate texts. Automatically generated texts“ commonly referred to as “artificial intelligence-generated texts,” “artificial texts” or “generative texts,” represent a revolution in the way […]

AI & Content

How to Improve Content Readability

July 29, 2023 Paweł Sokołowski No comments yet

Readability is the ease with which a reader can understand a written text. It is influenced by factors such as word choice, sentence structure, layout, design, and typography. Readability is important for any kind of content, whether it is a blog post, a report, a newsletter, or a web page. Content that is readable can […]

AI & Content, Content Creation Tips

SEO trends for content optimisation in 2023.

May 18, 2023 Iza No comments yet

  SEO trends in content marketing are among the most important aspects of every company’s marketing strategy. In the digital age we live in, consumers have access to a vast amount of information, which makes competing for their attention increasingly difficult. Therefore, high-quality content and tailoring it to the needs of customers are essential to reach as many potential customers as possible. […]

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Recent posts

  • W-shaped attribution model infographic for content marketing showing why first-touch, last-touch, and linear attribution fail in B2B, the W-shaped curve distributing 30% credit to first touch awareness, 30% to lead creation consideration, 30% to opportunity creation decision, and 10% to nurturing touchpoints, with recommended content formats for each stage including pillar pages, original research, and case studies.
    How to Build a W-Shaped Attribution Model for Content (And Prove Your ROI).
  • B2B video marketing 2026 infographic showing 49% faster revenue growth and 89% ROI from video, a three-stage B2B video funnel mapping content formats to buyer journey stages — short-form LinkedIn Shorts for awareness, how-to tutorials and webinars for evaluation, and personalized demo videos and video case studies for decision — with KPIs: reach and brand mentions, engagement time and sign-ups, pipeline influence and conversion.
    B2B Video Marketing in 2026: Why Text is No Longer Enough.
  • https://contadu.com/keyword-research-in-2026-beyond-search-volume/
    The Zero-Click SEO Survival Guide for Q3 2026: Advanced Tactics & Measurement.

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