As a business owner, you should carefully analyze your marketing strategy in every single year. Then you will be able to get a better understanding about the existing marketing strategy and determine whether it is enough to generate positive results in the long run or not.
The popularity of video marketing is increasing along with time. If you are not convinced, take a quick look at these stats: Back in 2019, 63% of the businesses were using videos as a marketing tool. It increased up to 81% by 2020. The stats are expected to increase up to 87% by 2021.
If you take a look at the perfect marketing strategy, which you need to have in 2021, you will notice that video marketing holds a prominent place. If you don’t have a video marketing strategy, you will be missing out a lot of interesting opportunities that are available in front of you. If you are still not considered, let’s take a look at the importance of developing an effective video marketing strategy.
What Exactly Is Video Content Marketing?
Before we begin, you need to have a clear understanding about what exactly video marketing is. Video marketing can simply be defined as the process, where you use videos to promote the products or services offered under the business. You will then be promoting these videos over the internet, so that you can grab the attention of audiences, who are interested in your business. While keeping these facts in mind, you can develop a video marketing strategy.
For example, you will be able to use the videos in media content streaming platforms such as YouTube to let people know about your products or services. Or else, you can also create a video on how to fix a problem with your products or services and then upload that video. Hence, you will be able to increase the customer base and the sales volume in the long run.
With the understanding you have on video marketing, it is important to take a look at the reasons, which highlight the fact why you need to develop a video marketing strategy.
– Videos are preferred
People have tight schedules these days. As a result, they don’t have time to go through pages of content in written form. They prefer to get to know about something in the shortest possible time. That’s where videos come into play. As you already know, you can easily promote something within a short period of time, with the assistance of a video. In other words, a video can communicate an important message efficiently. Your potential customers prefer this as well. Therefore, you need to cater what they expect. This can be considered as one of the key reasons available for you to add videos into your video marketing strategy in 2021.
You should also understand that most of the people in today’s world prefer to spend more time with their mobile devices. Watching a video on a mobile device is more convenient than reading an article. This is another reason, which makes videos more preferable among the other options available for the people to consider.
– Video marketing is profitable
You should also understand the fact that video marketing is one of the most profitable marketing ventures available out there for you to consider. The videos you create are in a position to help you make money. Therefore, you don’t need to worry about the upfront expenses, which you will have to bear at the time of creating the videos.
More than 75% of the business owners out there in the world say that video marketing provided a great assistance to them with increasing the sales volume. On the other hand, 50% of the business owners agree to the fact that video marketing helped them with reducing support queries. In addition to that, you can increase the website traffic, enhance brand visibility, and convince people to purchase your products or services with the help of videos. Therefore, you should consider video marketing as one of the best investments that you will do in 2021.
– Videos can help you to go social
Video marketing is not just limited to YouTube. In 2021, video marketing is one of the best methods available for you to go social and interact with the potential customers of your business. For example, the videos that you create can easily be uploaded on the other leading social media channels, such as Facebook, Instagram, and LinkedIn.
The videos that you upload to the social media networks will be shared along with time. Therefore, you will get an excellent assistance from the community to boost your popularity and take your business to the next level. You should also keep in mind that video content, which are being uploaded to the social media networks are more likely to be shared when compared to other types of content.
Due to all these reasons, you must go ahead and incorporate videos to your marketing strategy.
How Do I Create a Video Marketing Strategy?
Before you create a video marketing strategy, you need to have a proper plan. This plan should be created after a detailed research as well. Then you can create a perfect video marketing strategy, which adheres to your timelines, budget, production process, and even the conversion metrics. Here ar the steps that you should follow when you are creating a video marketing strategy.
– Understand the goals of your video marketing strategy
You should initially understand all the goals associated with your video marketing strategy. For example, one such goal can be to increase awareness about your products. It is better if you can have a video for each and every stage of the marketing funnel. Then you can receive maximum results generated out of the video marketing strategy.
– Locate the target audience
Upon understanding the goals, you should locate the target audience. This is where you should develop buyer persona. Once you build buyer persona, you can easily have a model to understand what your target audience is all about. Then you can proceed with finalizing your audio strategy. You should understand who will get the benefits out of products or services you offer. Then you will need to check the purpose of your video. It is also important to check and confirm where the target audience is hanging out as well.
– Understand the story that you need to communicate
You need to share a story with each video. This is where you must understand the specific story that you need to communicate. No matter what, you need to ensure that your story is a fun-filled and informative one.
There can be four prominent parts in the story that you are going to communicate. The first aspect is the goal. Then you should explain the pain point of the customers. Along with that, you should introduce your product. As the last stage, you can share details on how your product or service is helping the customers to address their pain point.
– Don’t forget creativity
You should never forget to add creativity to the video that you are working on. As you go ahead with crafting the story, you should always keep an eye on the people who will need to approve the video. Then you should implement their feedback accordingly as well. Always keep an eye on the sudden changes in goals, messaging, and scripting, as they can work against your plan.
What Kind of Video Should I Create and when?
The videos are in a position to provide all the essential details in an effective manner. It is another prominent reason available for you to consider about video marketing. You must have head people saying that a picture is worth 1000 words. In that context, you should understand that a video is worth million words. You will be able to transform paragraphs of textual content into a video that only contains a couple of seconds. You will also be able to reach to the emotions of the audience in a better way.
Here are five of the most popular types of videos that you can create.
Commercials are the short videos that you create with the objective of grabbing trust of your audience. The commercials are filled with beautiful imagery, dynamic scenes, and many other exciting features. The commercial videos that you can see on streaming services, television, or even on YouTube can be taken for inspiration at the time of creating your own commercial videos.
– Social content videos
Social content videos are the videos that you create for social media platforms such as Facebook, Twitter, LinkedIn, and Instagram. These videos are not so serious. Instead, they are playful, fun, and engaging. They can contain scenes with related to the services or products you offer.
– Explainer videos
Explainer videos are the videos that you use to reach the audience more about the company, services, or products you offer. For example, if you are offering a product, you can tell the benefits of it, and how people can use that product to ensure their betterment. You can also explain the specifications of the product in the video.
– Product videos
You can use the product videos mainly to explain your best-selling products as well as services. You will be showcasing the product in action. Along with that, you can build confidence within your audience to go ahead and purchase your product.
Testimonial videos are showcasing the experience that your customers had about the products or services that you offer. Your customers will share the positive experiences they had with your product and help your potential customers to build confidence in buying them.
You need to understand that the consumers trust only the things that they can see and understand. Therefore, you need to present your business to them in such a form. You are not the only business who offers the same product or service to the market. Even your business competitors are doing the same. However, the video marketing campaigns you run are in a position to help you differentiate yourself from the competition.
How to measure the success of your video content marketing
As you run content marketing campaigns, you should also understand how to measure the success of the content marketing campaigns effectively. Then you can decide whether you need to do any tweaks to the content marketing campaigns or not. Here are some of the ways to evaluate success of your content marketing efforts.
– View count
View count is a straightforward parameter that you can use to measure the success of your video marketing campaigns. If your videos are going viral, you can find thousands of views under a video. You should also check and see how fast the view count is increasing. If there is a rapid increase in the view count, you can confirm that the video is a success.
Next, you should check and see how often the viewers of the video click on the call to action links that are included along with the video. If the click-through rate is high, you can receive better results.
– Social media shares
If more people are sharing your video on social media, you can confirm that it is effective. This will help you to further enhance the reach of the video as well.
Now you know how to get the most out of video content marketing to ensure future success of your business. While keeping these in mind, you can proceed with the video content marketing campaigns. By adhering to the basics of video content marketing, you can expect to receive outstanding results.
If I were to promote a successful product, I will make sure to hire a video production service that will be able to show my products/services' best features. I also agree with you that it would be smarter to locate the right target first because those will allow the company to plan the strategy better.