Most of the marketers in today’s world wonder whether content marketing is dead. This fact is not true at all. In fact, content marketing is driving a lot of positive results along with time. However, you need to have a clear understanding on how to move forward with content marketing correctly. Then you will be able to get the best possible results out of it and get the most out of your time that is being spent.
You have many different marketing methods to consider in order to take your promotional campaigns to the next level. Content marketing holds a prominent place out of them. That’s because content marketing can help you to get both short term as well as long term results. When you publish and upload content, you will be able to notice an increase of your website traffic. However, the results will not stop from here. You will also be able to get long term results in many years to come. For example, you will be able to increase the website rankings with content marketing, building topical authority. This can generate a boost in your traffic for website. If you don’t consider this, you will be missing out one of the biggest metrics of content marketing. Hence, you need to consider content marketing as one of the best investments that you do in your business.
How to create exceptional content?
Now you must be wondering how you will be able to create exceptional content, so that you can get the most out of your content marketing efforts. Below mentioned are some of the most useful and effective tips available for you to follow in order to come up with exceptional content. You will be able to try them when you are working on your content marketing game and you will be able to end up with outstanding results. If you believe that you don’t have the expertise to create exceptional content, you can always outsource. It can provide you with the positive results that you are expecting to receive.
– Have a clear understanding of your reader
As the very first thing, you need to get a clear understanding of your readers. You will easily be able to assume what problems your readers are going through on a daily basis. Based on that, you can figure out what additional information your readers are keen to know.
To make sure that you don’t make any mistakes, you will be able to go ahead and create a semi-fictional impression of the reader. This is the best method available for you to understand to who you are writing. In addition to that, you will also be able to understand why you are writing. When you are creating an impression of the reader, you will also be able to keep the content focused. Therefore, you will be able to get improved results, without any hassle.
In order to create the buyer persona, you need to go ahead and list all their details. Those details include the job title, the number of individuals that they manage and the factors that are responsible for build-up of frustration within them. In addition to that, you will also be able to include their lifestyle details, such as the interests and hobbies.
You will need to do some detective work in order to give life to a buyer persona. In fact, you need to dig and figure out what factors are motivating them and what factors are creating frustration within them. The answers that you will find during your detective work would definitely impress you.
– Discover a hot topic
Secondly, you need to go ahead and discover a hot topic. Then you will be able to focus your writings around that hot topic. You need to do a bit of a research and understand what most of the people are reading. Then you will be able to understand what the best hot topic ideas are.
There are some tools that you will be able to use in order to discover the hot topics. Then you can make sure that you are not spending all your time to figure out a hot topic manually. You just need to use a tool and locate a hot topic with minimum hassle.
Buzzsumo can be considered as a perfect example for such a tool, which can assist you to understand a hot topic. This tool can assist you to get the best keywords from your competitors. Topsy is another useful and effective tool that is available for you to consider. With the assistance of this tool, you will be able to understand what articles are receiving the most number of Tweets. Then you will be able to work more on such topics and make sure that you are getting similar results. While looking for tools, you shouldn’t ignore Content Strategy Helper as well. This tool may look like a spreadsheet to you. However, it can be considered as one of the best blog topic creation tools made by Reddit, Google and YouTube. When you are using this kind of a tool, the process of coming up with blog topics would be more convenient for you.
– Take a stand
After discovering a hot topic, the next thing you need to do is to take a stand. If you stay on the fence, you will be going through a boring exercise. You never want that to happen. Therefore, you are strongly encouraged to take a stand. From the recent studies, it has been identified that people are more interested in reading fresh perspectives, strong opinions and even challenges to the status quo. This is the reason why you shouldn’t forget about taking the stand.
You need to make sure that you are not just adding the voice into the echo chamber. You ned to go ahead and take a stand. At least, you need to try your best to go further on how you are tackling a topic, which someone else hasn’t done before.
To make sure that you are on the top of the game, you are encouraged to do an additional research. You will be able to do the research on your own, without seeking professional assistance. You can follow some of the thought leaders and get a few quotes from them. In addition to that, you need to look for the other methods, which are available for you to give life to definitive content with a topic. Then you will be able to become the best resource and come up with appropriate content, which earns more traffic and social shares. At that point of time, you will understand that all the time you spend is one of the best investments that you have done in your life.
– Convey your message effectively
As the next thing, you need to try your very best in order to convey the message in an effective manner. If you take a look at the business world, you will figure out that it is plagued with ineffective and bad writing. In other words, the business writers often tend to use confusing jargons, blend marketing clichés and follow enthusiastic usage of the treasures. They give life to an unprofessional piece of content at the end of the day. Such a piece of content cannot provide you with any positive results to you as well.
You shouldn’t try to sound clever with your writings. Instead of that, you need to make sure that you are communicating concisely and clearly. You are creating content not to win a prize. Instead, you are creating content just because you want to let your audience know something. That’s why you need to think about saying it well. You need to make sure what you are telling is easy to understand. In addition to that, you need to ensure that what you tell makes perfect sense as well. The core argument that can be found in your piece of writing has got the ability to keep the readers engaged. Therefore, you need to leave the flowery language to the use of novelists.
One of the tricks that you can follow in here is to write according to the way how you speak. Then you will be able to make sure that your piece of content sounds more human. It will eliminate the marketing touch that can be found in the piece of writing. In addition to that, you can also think about using a speech cognization software. A large number of best paid copywriters out there in the world are using this methodology to come up with great articles. That’s because the technical can deliver amazing results. Therefore, you are also encouraged to follow it.
– Make sure that your content is actionable
After you write content, you need to go through it and double check to see if it is actionable or not. If the content is not actionable, you need to try again and make sure that content is actionable.
The process of going through your content should be a passive experience. If it is a passive experience, you will not be able to get any positive results. Therefore, you need to make sure that your content is actionable. Then you will be able to improve the impression that readers will have on your brand. In addition to that, you will be able to improve the chances of transforming visitors to your customers in the long run.
You need to go ahead and develop an actionable summary. Then you will be able to ask the readers what exactly they need to do. In addition to that, you need to highlight what benefits they will be able to receive by following the advice that you provide. For example, you can include a small soft sell by asking them to get in touch with you, if they need additional information on following what you suggested. This can create engagement along with your readers. With that engagement, you will find it as an easy task to transform them into your customers.
– Promote your content
If you take a look at the most successful content marketers out there, you will notice that they are not just posting and hoping. Instead, they follow the process, where they post and promote. With that kind of an approach, they are capable of getting outstanding results.
At the end of the day, you need to make sure that your content is not being wasted in a wasteland. Some of the people only start promoting content after they publish. This is one of the biggest mistakes that they do. You shouldn’t do this mistake. In fact, you need to start promoting content while you are going through the research stage. During the research stage, you will be able to figure out who the industry leaders are and then take appropriate steps to connect with them. You can then start reading the blogs that they have written. To create engagement, you can comment on their blogs and share the great content that they have come up with. When you do these kinds of things, you will be spotted in their reader. In fact, they will determine you as one of the most reputed contributors.
Once you complete earning some respect, within online communities and by thought readers, you will be able to go ahead and initiate a discussion. The discussion that you initiate should be linked with the article that you create as well. Then you will be able to make sure that you will not get chased out from the pitchforks. If there is any reason, people would be more than happy to share content. That’s why you need to come up with sharable content, which provides a lot of value.
When your content is being shared in different networks, you will be able to open up a variety of opportunities. This can assist you to ensure the future growth of your exposure. Then you will be able to follow the traffic with all the pieces of content that you publish as well. Therefore, you will figure out that you don’t need to spend a lot of extra effort in order to promote your content and end up with positive results. This is something that you would love.
– Track your content analytics, make appropriate tweaks and repeat
Last but not least, you need to understand that content marketing is similar to a marathon. Therefore, you cannot simply equate it to a sprint. According to a recent study that was conducted by HubSpot, it will take around six months for you to get the positive results out of your content marketing efforts. Therefore, you need to keep patience and get in the game. You need to create appropriate expectations in your mind as well. Then you will not get panic to notice that you are not getting the results that you expect.
It is better if you can note down all the essential and key metrics, before you begin. This should include granular pieces of information as well. For example, you need to note down the number of people who are following you on social media, the number of inbound links that are created to your website and the number of visitors that are coming to your website on a daily basis. These are some of the basic stats, which you will be able to get with minimum hassle. When you have the details tracked, you will be able to go ahead and understand the future progress with minimum hassle. In addition, you will be able to understand how your content marketing game is generating more leads, traffic and sales.
Conclusion on data driven content creation
Now you have a clear understanding on how data driven content creation should look like. You are strongly encouraged to keep these facts in your mind and then proceed. Then you will be able to end up with the best possible results out of your data driven content creation strategies. You will be able to come up with informative content, which can create a positive impact on your business.