What is SERP layout and how Google recognise intent?
SERP is the abbreviation that is being used to refer to Search Engine Results Page. Some people tend to call it as Search Engine Request Page as well. If you are a website owner, you are looking forward to achieving higher SERP rankings at all times. Then you will be able to get your website listed on the top of SERP listings and you will be able to boost the overall popularity of the website in a convenient manner.
When you search for something on a search engine such as Google, you tend to pick a link out of the first 10 results that you see. You rarely tend to move beyond the first 10 search engine results that you see. All the people who use search engines are like this. Hence, it is extremely important for you to get your website indexed on the top of search engine results pages at all times.
The search results that you can see in SERPs are determined by complex algorithms. In fact, different search engines have got their own unique algorithms. These algorithms pay attention towards a variety of factors at the time of determining the position of a website in SERP. Most of the people are interested in securing higher rankings in Google SERP because that’s the most popular search engine. Getting your website ranked on the very first page of Google SERP can deliver outstanding results and you will not have to worry about anything. It can provide much-needed support for you to take your business to the next level.
What are Google SERP features and why are they used?
You will be able to discover many different elements and features in Google SERP. While working on a mission to get your website indexed on the top of SERP, you need to have a basic understanding on the SERP elements as well. It can contribute a lot towards the positive results that you can achieve at the end of the day. You will fall in love with results that will come along with it as well.
It is important to understand that the SERP features would depend on what you are searching for. For example, if you look to buy something, you will be able to see shopping results on the top. In addition to that, you will also notice that some of the results are shown along with a tag called “Sponsored”. These are the paid results that you can see on the SERP.
When you are browsing through Google SERP, you can discover many other elements as well. Here is a list of some of the most prominent elements out of them.
– Sponsored results and ads
As mentioned earlier, these are the paid results. The page owners have placed bids on their websites, and they are making a payment to show them on the search engine results pages. Sometimes you will be able to see only one ad, but you will be able to find more than one ad in certain instances as well.
– Organic results
Organic results will be listed under the sponsored results. These are the results that are obtained through the unique ranking algorithm. If you have conducted a solid SEO strategy, you will be able to find your website link in this organic results section.
In the SERP, you will be able to discover a large number of snippets as well. A snippet can simply be defined as a result that is being used to show a website. In the snippet, title will be shown in blue color and the URL will be shown in green color. Information about the URL can be found in black color, which is located under the URL.
Likewise, you can discover many other elements as well. Knowledge graph panel, which is appearing on the right hand side is one out of them. This shares information that is retrieved from many sources for your convenience.
What is Organic Google SERP Feature?
Google is engaged with the process of continuously improving all SERP features. As a result, you can see how new features are being added to the list along with time. Organic SERP features are the features that are made visible for organic searches on Google.
More than 200 different factors are in a position to create an impact at the time of ranking a website. They include the quality of content found in a website, links that are pointing to the website and many other factors. You will need to create a solid SEO plan and then work accordingly to get the best possible results that come on your way.
There are many different methods available for you to achieve better rankings on SERP with the help of SEO. However, you should only stick to the legitimate methods out of them. Then you will be able to retain the rankings that you will be able to secure on SERP API as well. Along with that, you will be able to refrain from getting your website de-indexed from the search engines as well.
If you are a business owner who has got customers from the local region, you need to make sure that your website is made visible to people who initiate searches from the local region. That’s where local SEO and geo-located SERP would come into play.
Google prefers to deliver the best possible experience to the users at all times. If a user is looking for a plumbing service in New York, Google will be focusing on listing down the plumbing services that offer their services to the people in New York through SERP. If you are an owner of a plumbing service in New York, you should go ahead and grab the most out of this opportunity. That’s where you need to take a look at local SEO and work accordingly to secure better results.
What kind of Organic Listings are available?
Organic listings are the listing sites that are visible to you when you search for a query. The primary objective of Search Engine Optimization is to provide you with the chance to secure better rankings in SERP. If you can secure better rankings, you will be able to get more traffic. Therefore, you need to take a look at the SEO factors and move accordingly. Let’s explore some of the most prominent organic listings that are available on Google as of now.
– Rich results
Rich results are similar to the ordinary SERP listings. However, they tend to provide more information to you when compared to the standard title, URL, and meta description. For example, you will be able to see additional information such as prices, customer ratings, and even some additional links. If you want to get your website shown under rich results, you should add structured data markups to your website.
– Rich card
Rich card is an organic listing that you can see on mobile. When you search for something on the search engine, you will be able to see how rich cards are providing information in an appealing way.
– Knowledge card
Knowledge cards are similar to rich cards. However, they are offering specific data to the users. For example, if you want to find some statistical figures, you will notice how it is available in the form of a graph.
– Knowledge graph
You will be able to see the knowledge graph on the right hand sidebar. The knowledge graph would usually provide information related to maps, facts, images, and other topics related to the research. The knowledge graph is usually visible when someone searches for a person, place, or other specific topic.
– Knowledge panel
Knowledge panels are similar to the knowledge graphs. The knowledge graphs usually contain facts, images, and social media links.
– Local 3 pack
The local 3 pack would contain a map as well as three local businesses available in the form of rich results. When you look for a nearby business, it is possible to see the local 3-pack being displayed.
Paid Results – how they looks like in SERP layout?
Paid results are the advertisements that are visible on Google search engine results page. You will be able to see them in the form of Google Ads. Every time a person clicks on top of one of those ads, the advertiser will be charged. This is known as PPC or Pay Per Click advertising as well.
Paid results were known as AdWords back in the day. Any business that wants immediate exposure out of search engines can think about going forward with paid ads. In fact, space that is available on the search engine results pages are associated with a price tag.
It is possible for the paid ads to be visible on different places of a web page. This would vary based on the specific search query that a person is entering. However, it is possible to see the same form in all the paid results.
Featured Snippets – how best answers are promoted?
We could see how the popularity of featured snippets skyrocketed during the past year. That’s mainly because they were able to get a lot of attention from the search engine users. Hence, businesses that could get their websites listed in the featured snippet could easily dominate their rankings.
Featured snippets are the special boxes, which are available on top of the search engine results. Google will index one of the search engine results in this box, which will highlight the result. According to Google, the best matching result will be highlighted within this box.
As of now, one of the main objectives of SEO experts is to get their websites listed under featured snippets. Even though securing a placement in the featured snippet is challenging due to stiff competition, it is never difficult.
There are some best practices that SEO experts can follow in order to secure their rankings under featured snippet as well. For example, it is important to use H2 and H3 subheadings within the content in the form of questions. These questions should contain keywords as well. Moreover, it is important to provide short answers to these questions. It should not just be a random answer, but a highly related answer to the question. The answer should be limited to around 40 to 60 words.
In order to increase the chances of appearing within the featured snippets, it is important to define each bullet item within H2 or H3 tags. Likewise, business owners can seek the assistance of some of the most reputed SEO tools available out there, such as CONTADU Draft module. Then it is possible to optimize the way how the web pages are being displayed in search engine results.
Shopping Results – great option not only for e-commerce
Shopping results are a kind of paid space that is visible within the search engine results pages. This is made out of the Google shopping ads bind to search term or related terms. These shopping ads are meant to sell products directly to the customers. The block would showcase queries that contain product names. However, it is possible to see many other attributes in the ads as well. They include brand, retailers, special offers, price, number of reviews, product ratings, and the URL to purchase products that are available. Google is also providing the feature to refine these results according to the brand. Businesses that want to secure placements under shopping results will need to bid for them.
Now you have a good understanding on Google SERP layout. It is important for you to keep this in your mind and make sure that you are securing maximum returns coming along with it. This will provide you the opportunity to take your business to greater heights with the help of Google search engine results. The efforts you spend to get better rankings can deliver rewarding returns to the business.