Most common questions about
Contadu and Content Intelligence

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What is CONTADU?

CONTADU is an innovative Content Intelligence technology, a type of artificial intelligence. The purpose of CI is to quickly and easily analyze and process data in real time. It serves the people responsible for content creation to plan future actions, optimize, orient to the most interesting topics for the target group and distribute and promote content. The aim is to obtain reliable information on the effectiveness of the activities carried out.
CONTADU works on the basis of data collected from competitors, language models, 3rd party data, etc. It ensures making informed decisions concerning the planned content.

What are the benefits of CONTADU?

The benefits of incorporating Content Intelligence into your marketing is that it provides a more detailed assessment of your current efforts and identifies potential topics in which you can become a leader. It will help you understand what content to create and share, how to promote it, and which content needs to be updated. Content Intelligence has great potential, and CONTADU is a tool that is entering the content marketing revolution, The indispensable slogan: "content under control" prevails here.

How does CONTADU works?

Data in CONTADU is analyzed in a hybrid way, depending on the module and the optimal set of information. It examines hundreds (or thousands) of keywords and sub-pages from search results. The keywords are then grouped and evaluated using appropriate analytics. User intent (what they are looking for, what they need), traffic and similarity of occurrence of particular groups are also taken into account, creating thematic maps based on the collected data.

The result of the study is information about the development of content in a given topic by you and your competitors. Re-examination shows what changes have taken place in the given area both from the level of changes in searches and links (e.g. trends) as well as in visibility in Google.

In other cases, optimization is done based on a single keyword. The information examined includes an analysis of the first 100 results, paying particular attention to the Top30 and Top10 results. You then get precise information on which elements from a statistical and semantic level have the highest match to the keyword and how to optimize the article. You get a hint as to which words Google "promotes" your article for so that you can easily enrich it with them.

We also take into account analytical data from Google Analytics and Google Search Console to present current results and changes at the level of the content you are optimizing. Based on these, you can make summaries and report changes, as well as evaluate actions.

All of these analytics and data sources create a cohesive environment that allows you to efficiently manage content on multiple levels.

What data is synchronized with Google Search Console and Google Analytics?

CONTADU uses data from the GSC and GA API to report on changes, potential and performance of specific pages and keywords. Thanks to this, it can e.g. indicate changes that have taken place after content optimization, suggest which articles will be best suited, or indicate cannibalization of content and keywords used.

If monetary indicators (goal values or e-commerce module) have been configured in Google Analytics, ROI data for a single URL is presented in terms that allow ROI calculation.
Costs in CONTADU are added at the task level and can be compared with revenues from the Inventory level.

How does clustering and grouping of keywords work in CONTADU?

CONTADU provides advanced models for grouping and clustering data in the application. Clustering is fully automated and based on language models, so you do not have to do anything about it. The program will do it for you.

The data is supplemented with various types of information, such as ranking factors, expected traffic, pricing potential (taking into account the cost of ads for particular words in Google Ads).
This option is available for all offered packages, which you can find in the "Research" module.

If you just need a very simplified grouping or clustering of keywords, but without data analysis, language models, or SERP analysis, you can safely use the FREE add-on, which you can find here:

How does CONTADU help you optimize your content?

The data used and collected by CONTADU allows you to, among other things: indicate changes after optimizing your content, suggest the best matches for articles and keywords or indicate content cannibalization.

If monetary indicators have been configured in Google Analytics (goal values or e-commerce module), data on return on investment are presented. Costs in CONTADU are added at the task level and can be compared to revenues.

How will you gain an advantage in content marketing with CONTADU?

The current overproduction and duplication of content is a process that consumes a significant amount of companies' resources.

Most of them, as well as individual freelancers struggle to answer questions such as:

  • How much should you invest in content creation?
  • What content makes sense to create in order to become a leader in a given topic?
  • Which content yields a return on investment and why?
  • and many others.

Content creation plans usually do not take into account the potential of a given topic, trends, and the possibility of bringing the created site into Google search results.

CONTADU answers these questions by creating topic maps containing thousands of keywords along with an indication of which topics are dominated by your content and which by your competitors. It also indicates areas for easy development, from which you can make profits.

Does CONTADU provide a better understanding of the target audience?

Absolutely. Analysis in CONTADU provides valuable information about searched topics and niches as well as queries used. This information will help you better address the problem and increase the engagement of your audience .

CONTADU analyzes content with analytics data and user search behavior. The goal is to recommend the best content that it suggests to produce .

How does optimization affect the number of visitors to your site?

Using a strategy based on the intent of your audience , you will create more effective and valuable content for your customers. You will also enhance your reputation and improve the perception of your company.
Personalized articles are a great option for optimizing the path to purchase.

Analytics in CONTADU helps you customize your content marketing strategy and plan for different types of content. Content analytics also means that you can tailor your messages more closely to your target audience. This will make them more relevant and increase the number of visits to your website.

Does CONTADU provide analytics and predict ROI?

Of course it does. One of the modules of CONTADU, is to detect trends in data and we are working now to forecast them and predict future results. Identifying the content that brings traffic or revenue and scaling it is a priority for our efforts while analyzing thousands of data points.

CONTADU will help you optimize and create content in such a way that you get the best possible return on your content marketing investment .

How does CONTADU help you assess user intent and plan and optimize content?

The foundation of CONTADU is information processing, which is an essential process to understand the context of the subject matter and the audience intent contained within it.

Optimizing text to respond to specific user needs is possible by extracting terms from the subject matter. Frequently searched words and phrases that appear in a given topic form the underlying structure.
CONTADU allows you to refine specific types of answers for simple questions, obtaining a better match.

How does linguistic NLP help in assessing user intent and in planning and optimization?

The pillar on which all CONTADU performance is based is the processing of natural language NLP semantic information. This is an extremely important process that allows you to understand the context of the subject matter and the intent contained within it.

NLP, or "Natural Language Processing" is a very broad subject. Its basis is understanding the semantics of a language. As a result, it can help with translations, creating summaries, writing texts on its own, etc.

Text optimization in terms of responding to specific user needs, i.e. their intentions, is possible by extracting terms from a given topic. Frequently searched words and phrases appearing in a given topic form a basic structure, which is described by a statistical model (such as Word2Vec).

In order to better match results to a specific type of query, RankBrain uses more than a dozen models, the most dominant of which in recent times is BERT. BERT allows you to refine specific answer types for simple questions, thus obtaining better matches. These types of matches, similar to snippets, deliver answers directly in SERP results. They also do not require the user to navigate to a specific subpage. These changes are related to the gradual shift to voice search and the expectations of Internet users to provide information for simple questions.

CONTADU is in line with this trend, developing it by creating its own hybrid language models tailored to SERP analysis, which we write about in detail in the section "What language models are available in CONTADU?"

Will CONTADU generate additional costs?

Not at all!
All usage costs are listed in the price list and are included in the fixed fee. We do not charge additional fees for any add-ons.
Each package includes free options, allowing unlimited sharing of projects internally and externally.
New modules will be available for all subscribers at no additional charge.

How much does it cost to change a package or upgrade it?

The cost of changing the package is the difference in price, which is calculated according to the current usage.
For example: Let's assume that you currently have a package for 400, paid annually and you have been using it for 6 months. The amount you have left to use is 200.
If you consider upgrading to a package priced at e.g. 600 per year, the payment you have to make in this case is 400 (600 - 200). The lifetime of the package will be set to a full year from the moment of switching. All transactions are settled according to prices valid on the day of purchase. Worth it, right?