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Keyword Research can be hard to nail, but we’re here to help. ?
Keyword investigation is at the heart of SEO. While the topic requires quite a bit of exploring, we’ve developed an 8-step simplified guide for newbies. (inspired by Brafton ) Keyword strategy is key to content creation; hence, all your content efforts might go to waste if you don’t grasp the importance of keyword research. If you’re a freelancer or a beginner in the field, Brafton recommends the following sequence:
Keyword research
Content Creation
On-page optimization
Link building
Audit
Now let’s talk about the eight steps that you need to implement in your content creation strategy!
Identify the aims of your content piece.
Choose between informational keywords for your blog since they have an educational tone. Their purpose is to generate awareness, even instruct your audience. Utilize commercial keywords for your landing page to generate sales.
Conduct a Content Audit.
CONTADU is a great platform to quickly check your content score and instantly measure your content’s performance. And guess what? You can sign up for free, which means you can start evaluating your content right away. Start with your landing pages and individual URLs for assessing your overall performance.
Get to know the performance of your URLs through SC, (data based on the type of search), clicks, organic revenue and transactions.
Brainstorm New keywords.
Brainstorming new ideas with your team can help you cut costs and generate keywords and semantic variations that your audience might use while performing searches. Taking a look at your competitor’s pages is another way to keep up with trending keywords.
Gather and Analyze your metrics.
Determine the viability of your keywords and decide which ones require consideration according to search volume, keyword difficulty and SERP crowding.
Get a Paid Keyword Research Tool.
You have to consider getting a keyword research tool to improve your team’s productivity and save time in the long run. These tools allow you to identify the value of keywords, generate semantic variations, accuracy, keyword match rate and will enable you to collaborate with your peers on various projects at once. Create, optimize, review and share using a single platform.
Choose keywords with the highest potential.
Now that you have a keyword cluster, you can export the data into a spreadsheet and pick the best keywords which reflect your goals. Remember to choose the keywords with the highest potential.
Keyword research tools are based on content intelligence, and therefore allow you to identify keywords with the highest potential.
Conduct a SERP investigation.
Look for your user’s intent and content matching to finalize your high-opportunity keywords and decide what type of content should be dedicated to a particular keyword cluster or a single keyword.
Start creating content.
Remember to use external links to strengthen your credibility. In-depth and long-form content pieces are ideal for blogs, whereas short-form content is excellent for your landing pages. Do not bypass the CTAs. 🙂 Alexa provides a valuable guide to build a consistent landing page.
Be patient.
Do not expect immediate returns. Expect results in 3-4 months. We advise regular monitoring of your content performance and conducting quarterly content audits. If you don’t know how to conduct a content audit, check out the Step-by-Step Guide to Conducting a Content Audit in 2020 by Semrush.
What are some of the tips that you would give to beginners? We’d love to hear and learn from you in the comments!
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